PizzaExpress launches billing app for the iPhone


PizzaExpress has launched an official app for the iPhone that allows diners to pay for their meals at its restaurants directly from their handset.

The app works by customers letting the waiter know if they wish pay the bill with their iPhone, at which point they’ll be given a unique key to enter into the app. From there they can follow on-screen instructions to complete the transaction.

If successful, the user will be sent a receipt via a text, while the restaurant will also receive a text confirmation to ensure no one leaves without paying.

Mark Angela, chief executive of PizzaExpress, said: “We knew there was no point just launching an app for the sake of it, so we waited until we had a system that could genuinely improve our customers’ experience of eating out at PizzaExpress.

“We believe today’s version does exactly that and we’re looking forward to developing it in the future.”

To enable the new payment system, PizzaExpress is installing free Wi-Fi hotspots at 370 of its branches.

Cameron McLean, General Manager at PayPal which is facilitating the payments, said, “Combining our payments experience with PizzaExpress’s ground breaking app should be a perfect combination.

“The line between the high street and the online world is blurring, and innovative brands like PizzaExpress recognise that payment by mobile makes a great service even better.”

Aside from paying bills, the apps also allows customers to reserve tables, look at menus, offers and receipts for payments made in the past.

It is available to download now for free from the App Store.





Mobile phone calls overtake landline calls for first time

Experts believe that by the end of the summer people will spend an average of 168 minutes on their mobile phone, outstriping the number of minutes on a landline.

Experts believe that by the end of the summer people will spend an average of 168 minutes on their mobile phone, outstriping the number of minutes on a landline.
The figures are the latest evidence highlighting the scale of the communications revolution since the first mobile phone call was made in Britain in 1985. There are now more mobile phones in Britain than there are people in the country, when a decade ago fewer than half of households had one of the gadgets.
The last official data from Ofcom, the industry regulator, demonstrated that in 2009 consumers spent 182 minutes using their landline telephones each month, compared with 162 minutes on their mobile. Ofcom has indicated that landlines still outstripped mobiles in popularity during 2010.

Which?, the consumer watchdog, said that while increasingly sophisticated mobile phones are beneficial to consumers many people will be left behind. Ceri Stanaway, telecoms expert at Which?, said: “I am not surprised by these figures at all, but I do worry that some people, by relying solely on their mobile phone, are losing out. Calling an 0844 or 0845 number is usually free from a BT landline, but they can cost an awful lot from a mobile phone, because they are not usually part of the package. And many GP surgeries and helplines use these non-geographic numbers. You can end up paying through the nose if you end up treating your mobile as if it were a landline. And I think people are becoming increasingly reliant on calling a mobile.”
One recent survey suggested that 72 per cent of people would prefer to lose their wallet than their mobile phone. Though mobile phone technology dates back to the 1940s, the first mobile phone call in Britain did not happen until January 1985, and they started to take off until the 1990s when digital technology was introduced, which allowed text messaging.