Apple has officially apologised for the whole iPhone Maps fiasco, which has caused quite the racket since it rolled out with iOS 6.
In an open letter to disgruntled customers, Apple boss Tim Cook said he was “extremely sorry” for the anger and frustration caused by the less than stellar mapping software and assured the company is “doing everything we can to make Maps better”.
The move to put its hands up will both shock and please tech waters, who derided the iGiant for its decision to boot Google Maps as the native mapping solution on iOS devices.
Despite bringing new and arguably useful features such as voice support, turn-by-turn navigation and 3D Flyover, Apple’s Maps fell short of delivering the level of accuracy and reliability that iFans have come to expect.
Previously, Apple said Maps would improve the more it gets used due to being a cloud-based service. However, that failed to pacify early adopters who queued up for hours (even days) and shelled out good money to get their hands on the just-launched iPhone 5.
Whether Cook’s apology will have the desired effect and encourage more patience amongst users remains to be seen. However, Apple’s rivals will doubtless be cherishing this moment and preparing yet more insults to hurl at the tech titan.
Perhaps unsurprisingly, the complaints about Maps had little adverse impact on the sales of the iPhone 5, which still raced to five million units in its launch weekend.
Google, meanwhile, has yet to reveal whether it will release a standalone app for iOS, though it has stated it plans to support all platforms and devices.