Vodafone is aiming to keep Londoners connected with a new fleet of branded taxis which for the first time will allow all passengers to recharge their phones on the move. Vodafone customers will also be able to pay for their journeys with their phones – at no extra charge – making those last minute stop-offs at the cash point a thing of the past.
Today, the first of hundreds of Vodafone-branded taxi cabs will take to the streets in one of the biggest
‘wrapping’ advertising campaigns ever seen in the capital. Their bold and colourful Union Jack design,
made up of over 2000 London street names, will make them an eye-catching addition to the city as well as
easy to spot for anyone who needs to charge up their phone. They will be followed next week by the first of
a fleet of Vodafone-branded Heathrow Express trains.
It is all part of Vodafone’s commitment to keeping London calling. In the past few months the mobile
phone company has improved the performance of well over 500 of its sites across the city and will continue
to invest heavily to ensure it has the best network in the capital. Every month, Vodafone customers in
London make more than 160 million calls, send over 155 million texts and download the equivalent of 16
billion emails.
Vodafone UK Chief Executive Guy Laurence said “We are committed to offering London the best possible
network. We have already made hundreds of improvements to increase coverage, capacity and reliability to
ensure Londoners can always stay in touch with friends and family. Now with our fantastic fleet of Union
Jack cabs and their on-board chargers which anyone can use, all Londoners will be able to see our
continuing commitment to the capital.”
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