EE has confirmed its leadership of the UK’s 4G market with the announcement that it has passed the one million subscriber mark.
The number also confirms the operator has the most LTE connections in Europe ahead of nearest rival Vodafone Germany, according to GSMA Intelligence.
EE said it had cracked the milestone four months ahead of schedule. It launched its LTE network on 30 October 2012.
EE is well ahead of its competitors in the UK. Vodafone and O2 only launched their rival services on 29 August. And 3 UK has said it will launch its LTE network in December 2013.
EE said its progress represents “one of the fastest 4G adoption rates in the world”.
It has chosen to differentiate itself from rivals with a rapid rollout. Its 4G network now serves more than 100 towns and cities in the UK.
“EE has the most attractive 4G pricing in the world – and we’re also gearing up to launch a new range of innovative plans, providing even more ways for people to get the fastest speeds and the best value plans,” said Olaf Swantee CEO, EE
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