Kazam will produce phones aimed predominantly at the European market, and the company’s founders are intent on “disrupting the status quo”.
The company is being founded by the former head of UK sales for HTC, Michael Coombes, who will be Kazam’s CEO, and the former marketing manager for HTC in the UK, James Atkins, who will assume a similar role in the new company.
The company’s founders hope that by focussing on more local markets they will be able to deliver new features more dynamically in response to consumer demand, which can vary from market to market.
Kazam also promises to keep supporting its handsets long after they have gone on sale, unlike most manufacturers who will neglect software updates for older phones to focus more on newer releases.
Kazam has not announced much more detail regarding what it has planned, including which operating system(s) it plans on using.
The company may struggle with less investment power, R&D funds, and economies of scale like its larger competitors such as Apple and Samsung, and may struggle to win the promotional backing of UK network’s – who can help to make or break the success of phone models.
On the other hand, its more flexible nature may allow it to bring in new and innovative features more speedily than its more monolithic competitors, which could win it a lot of support from technology enthusiasts.
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