Orange Broadband today revealed that confusion over call costs is preventing Brits from calling friend and family on their mobiles from their home phone.
According to findings from a new independent survey from YouGov, almost a third of British adults refused to call mobiles from their home phone as they were confused over costs (29%), with over half of those with a landline (55%) agreeing that this wouldn’t be the case if calls to mobiles were included in their landline bundle. The report surveyed 2,004 adults from across the country and reflects Orange’s own customer feedback, so it’s decided to launch the UK’s first home landline calls plan which includes inclusive mobile minutes to any network in the UK.
When asked who they would speak to more if calls to mobiles were inclusive in their broadband and home phone plan, 43% of the nation who have landlines said their friends and other family over parents (16%) and children (19%). Over a third (36%) of the over 55’s, however, would opt to spend more time catching up with their children, many of which could have flown the nest clutching their mobiles.
The research also showed that households with children were the most likely to stop landline calls to mobiles in a bid to keep household costs down during tight economic times. Nearly a third of adults with children in the household (32%) admitted that they were preventing home phone to mobile calls over cost confusion and 43% of these adults who have a landline stated that they were put off using the landline more as they felt these calls were far too expensive.
What’s more, cost confusion appears to be sweeping the nation, as nearly three quarters of Brits (74%) couldn’t identify how much it really costs to call a UK mobile in peak time from a home phone. From a list given, 32% of those surveyed thought it cost 20p, 50p or £1 per minute, and another 29% admitted to not knowing at all.
The research supports the brand new Orange Broadband and Anytime Mobile Calls plan. For just £15 per month, customers and their families can now benefit from a 12 month unlimited home broadband with inclusive anytime calls to UK landlines and calls to 30 international countries, as well as 500 inclusive minutes to mobile phones on any UK network for the first time. On top of this, anyone taking up this plan in March will actually receive 1000 inclusive mobile minutes as a part of their package.
Sylvain Thevenot, Director of Marketing & Propositions, Orange Broadband said: “We all enjoy the comfort of using our home phone to chat, but sometime a fear of costs can prevent us from contacting friends and family when they’re out and about. So we’ve decided to offer Brits peace of mind and take home phone calling to the next level by creating the UK’s first home phone package that meets customers calling needs”