Mobile network operator EE are to begin trialling concessions within Argos stores across the UK.
Five Argos stores are to begin the trial with a further stores to folow suit should the initial five prove sucessful.
Stores in Staples Corner (London), Colliers Wood (South London), Bletchley (Milton Keynes), Bristol Imperial and Guiseley (Yorkshire) are to see the inclusion of a small stand manned by EE staff within their doors.
This isn’t the first time that the network have used concessions to boost their reach, with EE previously utilizing 28 concessions in HMV stores across the country back when they were still operating as Orange – the deal ended when EE and T-Mobile formed EE.
An EE spokesperson said, “EE is working on a small retail test with Argos, exploring the concept of ‘store-in-stores’ in a select number of Argos locations.”