A spoof advert suggesting Apple’s new iOS 7 operating system made handsets waterproof appears to have fooled some users into destroying their iPhones.
The fake commercial appeared almost identical to Apple’s real poster advertising with images of the iPhone on a white background accompanied by neat text.
“Update to iOS 7 and become waterproof”, the poster read.
“In an emergency, a smart-switch will shut off the phone’s power supply and corresponding components to prevent any damage to your iPhone’s delicate circuitry,” it explained.
At the bottom of the poster was a promise that “waterproofing [is] covered by Apple’s warranty policy”.
After being shared on social media sites by users encouraging people to try the new feature soon angry complaints appeared from those fooled by the joke.
The fake commercial appeared almost identical to Apple’s real poster advertising with images of the iPhone on a white background accompanied by neat text.
“Update to iOS 7 and become waterproof”, the poster read.
“In an emergency, a smart-switch will shut off the phone’s power supply and corresponding components to prevent any damage to your iPhone’s delicate circuitry,” it explained.
At the bottom of the poster was a promise that “waterproofing [is] covered by Apple’s warranty policy”.
After being shared on social media sites by users encouraging people to try the new feature soon angry complaints appeared from those fooled by the joke.