EE, O2, Three and Vodafone have launched a ‘spam reporting service’ to tackle nuisance text messages.
The service, created by operator association GSMA, will allow customers to report nuisance text messages through a free number: ’7726′, or ‘SPAM’.
Data on nuisance texts is then aggregated and analysed to provide operators with information on the origin and size of the attack.
The companies, which partnered with the Information Commissioner’s Office (ICO) to launch the service, are now looking at ways to extend the service to address nuisance calls.
ICO head of enforcement Steve Eckersley said: “The real-time information about spam attacks we are now receiving from the UK operators is helping us to quickly identify breaches in the Privacy of Electronic Communication Regulations (PECR), track down perpetrators and issue monetary penalties against them.”
GSMA CEO John Hoffman said: “Increasing numbers of consumers are victims of spam and mobile network operators are working hard defending against these threats. The GSMA Spam Reporting Service provides operators with a tool to measure the extent of fraud and phishing and provides the insight needed to address sophisticated messaging threats that could harm users.”