Vodafone UK has launched ultrafast 4G in Bradford & Leeds this week bringing a choice of fantastic sports
or music entertainment to local people and boosting local businesses with faster speeds, bigger data
allowances and the ability to share that data at no extra cost.
Vodafone ultrafast 4G brings music and sports lovers a choice of access to either Spotify Premium or Sky
Sports Mobile TV. That’s more than 20 million tracks from the world’s best known streaming music
provider; or the best in live action football from across the Premier League and Championship as well as
tennis, cricket, golf and rugby. The choice of great entertainment comes on top of unlimited data for the
first three months, then double Vodafone’s standard data allowances, plus unlimited calls and texts.
Customers signing up before the end of January 2014 also get Vodafone’s 4GBonus: an extra 4GB of data
per month for the length of their contract.
Ultrafast 4G services will also help businesses to raise their game by enabling employees to work where
they want to, when they want to. Almost nine out of ten business leaders (86%) believe 4G will increase
their productivity by providing a genuine ‘in-office’ experience wherever they are, according to recent
research by Vodafone.*
The rollout of ultrafast 4G services is part of the more than £900m Vodafone is spending on its network
across the country this year. That investment comes on top of the £802m that Vodafone spent acquiring
the widest portfolio of mobile spectrum in this year’s auction of new capacity by Ofcom. That portfolio
includes the crucial low-frequency spectrum that means Vodafone’s ultrafast 4G signal will travel further
into buildings. Vodafone is targeting indoor 4G coverage across 98% of the UK population by 2015.
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