Challenging some stereotypes around gender related habits, more women (29%) than men (20%) admitted to gaming whilst watching TV, with 13% of men claiming to do the ironing while watching the box. Nearly half the nation (47%) check emails while watching their favourite shows, with a quarter (24%) of 18-24 year olds checking work emails, ranking as the hardest working group of all.
The research has uncovered a nation of super savvy viewers, whose busy lives eat in to ‘TV time’, enforcing the need for flexible TV scheduling. Over half (51%) of respondents admitted that they don’t have a specific time set aside to watch TV, with one in ten favouring pre-recorded content over live TV, recording the majority (90%) of their total viewing. Over 65s record nearly a third (30%) of their programming to watch at a later date, which is only 6% less than the 18–24 age group.
The need for personalised packages is obvious from further statistics uncovered by the study, which found that 65% of women prefer drama programming, compared to 50% of men, 38% of women prefer soap operas compared to just 18% of men. Typically, more men (33%) prefer sci-fi shows compared to women (22%).
BT TV features ‘must have’ HD movies, channels and sport and a free YouView box that lets you pause and record so you don’t miss the TV you love.
BT’s core Entertainment pack is just £7 month with BT Infinityᵻ which includes popular pay TV channels like Comedy Central, Discovery and Gold and access to Curzon Home Cinema and BT Box Office, with many films before Netflix and Lovefilm. You can also add Sky Movies, kids channels, HD or music completely flexibly – just give 30 days’ notice and you can cancel at any time. A perfect boost for rainy Sundays and long winter evenings.
Alex Green, director of TV for BT, said: “We now offer over 100 TV channels, many with a fantastic HD quality experience, including BT Sport. But we know that people don’t want to pay for loads of channels they don’t watch so our kids, HD and movie bolt-ons allow customers to buy what they need, when they need it. We’re also proud to offer the most catch up content of any TV service – so no more schedule clashes.”
Top five most popular TV genres
Drama (58%)
Factual/Documentary (55%)
Comedy (50%)
Sport (31%)
Soaps (28%)
Top five favourite TV themes
Only Fools & Horses stands test of time, despite no new episodes being aired for 22 years, it gets twice as many votes as current favourite Downton Abbey
Only Fools and Horses (14%)
Friends (11%)
Downton Abbey (6%)
Strictly Come Dancing (4%)
Eastenders (3%)
Top five most popular film genres:
Action/thriller (55%)
Drama (50%)
Comedy (50%)
Sci-fi (33%)
Factual/Documentary (28%)
Mums’ top five favourite film genres:
Action/thriller (50%)
Comedy (44%)
Drama (35%)
Horror (30%)
Rom Com (27%)
Dads’ top five favourite film genres:
Action/thriller (68%)
Comedy (59%)
Sci fi (48%)
Drama (36%)
Factual/Documentary (29%)
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